We're kicking off the November MarTech Conference with insights from Scott Brinker, the godfather of martech. The post How agentic AI is changing the future of marketing appeared first on MarTech.

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

For us, it’s about a new philosophy: validate quickly, test often, make incrementality central and ensure every pound of ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, has announced its exclusive dual certification as an official partner with both Clay.com and Instantly.ai, ...

With a focused approach, leaders can apply automation and AI to streamline core workflows, reduce avoidable rework and create ...

Here's why: Interactive Brokers holds tens of billions of dollars in idle client cash balances. Those balances generate net ...

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager.

Amazon, UPS, Target and General Motors announced major layoffs as AI technology reduces the need for large professional ...