When is a two-point conversion really a touchdown? For the brewers of Dos Equis, multiple times per season. Since last year, ...

The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX “KPIs that Count,” the sports-themed ads scored ...

WWE stars Liv Morgan and Dominik Mysterio star in a new holiday ad campaign alongside ESPN host Stephen A. Smith.

Texas Tech mega booster Cody Campbell has once again made waves in college athletics, this time not with a donation or facilities project, but with a message. Campbell produced a commercial promoting ...

After back-to-back seasons of gobbling up more airtime than a score bug, Travis Kelce has all but disappeared from the airwaves on NFL Sundays. Despite having reached the sort of cultural saturation ...

Tennessee head coach Josh Heupel is becoming a topic of interest for athletic directors who need a new college football coach ...

Scholar argues that restrictions on sports-betting advertising can align with commercial free speech protections.