You’ll find plenty of instructional guides online for how to measure your feet with nothing more than a ruler, piece of paper, and pencil. However, a one-dimensional length measurement will only get ...

In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the U.S ...

Nike's status as a technology company has almost overtaken its status as an athletics retailer in recent years. The company made waves in 2018 with its introduction of the Nike Live store concept, a ...

Do you know your own shoe size? You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Nike thinks it can change that with a new addition ...

Our gear editors get flooded with running shoe questions. One of the most common: “How does that shoe fit?” That’s because even though you may have worn a size 10 in a certain Nike running style, you ...

How shoes are made and natural changes to your feet can cause you to reach for a different size. Experts explain why.

Buying shoes online is a risky business, as it's hard to know if they'll fit once they arrive on your doorstep. Nike is attempting to address that issue, with its app-based and artificial intelligence ...

T hroughout the pandemic, many people have padded around the house in slippers or flip-flops. Wearing such unsupportive shoes can be problematic for older adults. That’s because our feet lose their ...

Sneaker giant Nike wants to solve the “massive pain” you might experience with poor-fitting shoes, so it’s introducing the Nike Fit feature, which allows you to scan your feet from your camera phone ...