"Sex sells" has been a mantra in marketing for decades. As researchers who study consumer behavior, we've seen plenty of ...

Professor Honor makes 10News Anchor Katie Inman into an honorary doctor, and they demonstrate one of WonderWorks' science ...

In a first-of-its-kind experiment, scientists have recreated "cosmic fireballs" here on Earth in a particle accelerator.The ...

The vibrant fall leaves offer the perfect time to try out some leaf science with the family, explains Liz Heinecke.

What do electricity, water, food, volcanos and slime have in common? These were some of the topics covered at this year’s ...

Science isn’t just about textbooks and laboratories—it’s an engaging journey of discovery that can lead you to the farthest ...

A quick bird comment has become social media’s latest “Does your boyfriend hate you?” test. But here’s everything you should know and consider before trying out the experiment.

Discover 10 captivating home science experiments that will ignite your curiosity! Dive into DIY chemistry projects and kitchen science for kids, transforming everyday items into incredible scientific ...

Gainesville families have been coming together for 20 years to instill the joy of science into their children at Molecular ...

The Bay Area Science Festival returns with over 100 educational institutions and associations providing a day of "joy and ...

It’s time for California to begin addressing the massive embarrassment of science illiteracy. One obvious way to spark student interest in science is to reignite the science fair.

A “nerdy” science buff claimed to have caused an explosion while carrying out experiments in his shed, then blamed a life-threatening allergic reaction on his mother’s potpourri, a court has heard.