"Sex sells" has been a mantra in marketing for decades. As researchers who study consumer behavior, we've seen plenty of ...

See how sugar melts into a golden, bubbling delight! A fun and satisfying kitchen experiment that’s perfect for science ...

Professor Honor makes 10News Anchor Katie Inman into an honorary doctor, and they demonstrate one of WonderWorks' science ...

A team of researchers from the Max Born Institute (MBI) in Berlin and DESY in Hamburg has demonstrated a plasma lens capable ...

In a first-of-its-kind experiment, scientists have recreated "cosmic fireballs" here on Earth in a particle accelerator.The ...

The vibrant fall leaves offer the perfect time to try out some leaf science with the family, explains Liz Heinecke.

What do electricity, water, food, volcanos and slime have in common? These were some of the topics covered at this year’s ...

Science isn’t just about textbooks and laboratories—it’s an engaging journey of discovery that can lead you to the farthest ...