This technological shift will represent an elevation into higher-order creative leadership. AI manages routine execution and ...

Moisturizers: Leading with a 22.8% share in 2025, moisturizers are central to daily skincare, favored for their hydrating, texture-enhancing, and multifunctional benefits. AI-based recommendations ...

At Skift Global Forum East, Anthropic's Kate Jensen explains how Claude is enabling secure, enterprise-grade AI for travel—from personalized hotel stays to operational efficiency—while paving the way ...

There’s] a huge opportunity for travel to become far more personalized," says Kate Jensen, head of Americas for Anthropic.

Manulife's AI lead says personalization will test which insurers can translate vast data sets into customer trust ...

Learn how brands use crypto wallet analytics to track engagement, personalize marketing, and build trust in Web3.

Sinch reports on 2025 Black Friday trends, highlighting the demand for early promotions, omnichannel communication, swift ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

Businesses today compete through digital experiences. A product that loads fast, feels personal, and connects users to value instantly wins trust. This shift has pushed companies to move away from ...

AI-first creative and automation, privacy-first data and measurement, and attention-driven formats and ecosystems. Below I break down the biggest shifts marketers must prepare for like paywallbypass ...

Personalization based purely on history is backward-looking in a forward-moving world. It ignores the single most important ...

The thing is, Google was the only company that could have forced the web to change. More specifically, it’s the only company that could have forced the internet to respect your privacy. If Google ...