Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy. My career started around the same time that Don Peppers and Martha Rogers ...

Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success. The bad news: consumer data breaches ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As data privacy concerns spike, brands are turning to first-party data to ...

Today, we’re awash in data. In many ways, the staggering growth in the amount of data created, captured, and consumed globally—which will reach an estimated 181 trillion gigabytes by 2025—has ...

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement ...

Personalization, which tailors content based on user preference, has become widely used on virtually every social media platform. By providing users with relevant content that appeals to their unique ...

Eighty per cent of consumers expect personalization online, but two-thirds report having such poor experiences that they’ve disengaged from brands altogether. The motivation to get it right is ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

OPPO has announced a new phase of collaboration with Google to improve how users experience AI on their phones. The ...

It took its time, but Spotify Wrapped 2024 is finally here. Social media is already flooded with people's top artists and songs from the last year, and the comparing, sharing – and in my case, judging ...