As businesses and consumers prepare for the 2025 holiday season, new survey data from Snappy shows that gifting remains one of the most meaningful and effective ways to strengthen human connection at ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Personalized corporate gifting is a powerful tool for building stronger relationships with ...

Personalization based purely on history is backward-looking in a forward-moving world. It ignores the single most important ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

CHICAGO--(BUSINESS WIRE)--dunnhumby, the global leader in customer data science, today released a special edition of the dunnhumby Retailer Preference Index (RPI), designed to determine which ...

AI is a trending topic among consumers, business leaders and marketers. While the newer, sexier elements — like content or creative generation — may seem the obvious places to focus, the greatest ...

The global gift cards market is experiencing rapid growth, driven by the rising adoption of digital payments and the ...