Coco Gauff and Aryna Sabalenka Face Off in New Balance and Nike Sneakers in WTA Finals

21-year-old Gauff, who won the French Open this year, has been with New Balance since 2018; the 27-year-old Sabalenka, winner ...

Nike creates ‘robot’ shoe to give runners a bionic boost

NBC News’ Steven Romo gets an exclusive look at Nike’s new project, “Amplify”, which offers a bionic boost for runners. The ...
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NIKE's 'Sport Offense' Revamp: A Cultural Shift or a Tactical Fix?

NIKE, Inc. NKE has announced ‘Sport Offense’ reorganization, aimed at reigniting innovation, better execution and refocusing on sustainable growth. The company is organizing into a sport offense to ...

What the Hell Was Eliud Kipchoge Wearing in the New York City Marathon?

So far, it’s been a big success, according to Nike runners. Utah’s Caleb Olson wore a prototype of the Radical AirFlow ...

Nike Dunk Low GTX Arrives in “Light Bone/Mink Brown”

Nike has expanded its weatherproof Dunk Low GTX series with a new “Light Bone/Mink Brown” colorway. This release continues to ...