TikTok Star Erica Taylor and OG makeup artist and founder Laura Geller explain exactly how to put on your makeup.

The result? Rough, flaky, and lifeless skin that makes makeup application a challenge. No matter how much moisturizer you ...

Actress Christina Ricci is the latest celebrity to join the ranks of Merit fans. The 45-year-old '90s icon stars in the new ...

Summer is in full swing and the heat can cause makeup to smudge, melt and shine where you don’t want it. TODAY style correspondent Zanna Roberts Rassi joins TODAY to share tips to sun-proof your ...

This week, we caught up with Grammy-award-winning queen of pop rap, Doja Cat, to deep dive into her little Black beauty book... It's the Extended Play Mascara in Giga Black. I use it every single time ...

Red carpet makeup is often much more complicated and time-consuming than "everyday" makeup. And when you're walking a red carpet, there are a ton of cameras waiting to capture any mistake or flaw. For ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Applying makeup is a powerful ritual, deeply ingrained into our souls. Many little girls (or boys) have a story about the first time they dared to swipe their mother’s red lipstick across their lips ...