At its core, the mandate is clear: Market to humans, not titles. Trust follows when interactions are relevant, empathetic, ...

Former Microsoft exec Cindy Rose has joined WPP at a time when the media giant is set to undergo a major market ...

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing ...

Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

Learn the basics of marketing! Understand the difference between traditional and modern marketing, including digital ...

For many CMOs, the agency contract is filed away the moment it’s signed – pulled out again only if there’s a dispute or the ...

There’s a parasite called toxoplasmosis that rewires the behaviour of cats (and even humans) so they act in ways that help the parasite spread. The cat doesn’t know it’s infected. It goes about what ...

He extended his gratitude to HCSTSI and its President, Saleem Memon, for providing a strong platform that brings together a ...

In most boardrooms today, the chief marketing officer (CMO) or marketing director seat is the hottest, and often the shortest-lived.

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...

Here's how brands can optimize for AI-driven discovery with strategies that ensure visibility, trust and relevance.