Repeat customers are the hidden gold of company revenue. Some companies ignore just how powerful a loyal customer base can be ...

Jarir Marketing Co. (JMC) announced its agreement with Arab National Bank (ANB) to distribute the dividends for the 2nd quarter of 2012 (SR 1.4 per share) to all eligible shareholders registered in ...

Commodity Credit Corporation commodity loans on harvested corn, soybeans and wheat were regularly used by farm operators in the 1990s and early 2000s, as well as from 2015 to 2019, as a grain ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...

Ironmark, a leading provider of integrated marketing solutions, announced its acquisition of American Marketing & Mailing Services (AMMS), a Tampa-based marketing technology company known for its ...

Intel Corp. (NASDAQ:INTC) CEO Lip-Bu Tan is reportedly evaluating whether to stop marketing the company's costly 18A chipmaking process to outside customers, a move that could signal a major strategic ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Many organizations are investing in AI to improve efficiency and decision-making, yet they struggle to see meaningful impact. The problem? Their underlying business processes weren’t designed for AI.