Today, Apple, Inc. is one of the most profitable companies in the world, with one of the most recognizable logos. But when two 20-somethings named Steve began building computers in a garage in 1976, ...

Fantastic interview by Doug Evans and Alan Pottasch with Steve Jobs from 1993 about Paul Rand, widely regarded as one of the greatest corporate identity designers ever (think IBM, UPS, ABC). Rand ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Apple today overhauled its Apple jobs website, introducing a new look and a new video in an effort to better recruit employees. The updated video on the site features the different Apple logo designs ...