While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

Data scientists are in high demand—and for good reason. Companies rely on them to turn large, messy datasets into insights ...

Cut off from ESPN and ABC, streaming viewers are caught in the middle of a contract battle that will feel very familiar to anyone who remembers linear TV.

The new ITN SSP provides programmatic access to local linear inventory and promises to streamline workflows for local ...