This is a “man bites dog” story because, for much of the two companies’ existence, Intel’s brand value ranked among the highest in the world, consistently outpacing that of AMD. Under the leadership ...

In its biggest brand update in 15 years, Intel said it will focus on its Intel Core Ultra and Intel Core processor brands for its upcoming processors code-named Meteor Lake. The big chipmaker is ...

Intel has decided to make a major shift in its CPUs by dropping the "i" in its Core i7. This comes as the company is trying to change to Ultra ahead of the launch of its Meteor Lake line. Intel is ...

Intel has now officially announced the name change for its client-segment Core desktop and mobile processors, calling it the biggest brand update in 15 years. Starting with the upcoming Meteor Lake ...

For future releases, the chipmaker is getting rid of the ‘i’ in its Intel Core i5, i7 and i9 processor brands while adding the ‘Ultra’ name to its ‘most advanced’ CPUs for PCs and laptops. Intel will ...

The Meteor Lake CPU releases expected later this year will mark the end of Intel's "generational" naming system. Plus, say goodbye to "i" naming for client processors. Image: wolterke/Adobe Stock ...

Intel is enjoying a much-needed jolt of adrenaline right now. New CEO Lip-Bu Tan arrived on the scene with a fresh vision and a message emphasizing what is arguably one of Intel’s greatest assets: its ...

Today Intel is cleaning up its processor branding, hopefully making it easier to understand. Starting with the new Meteor Lake generation of processors, the company is moving from its traditional ...

Few brands in technology carry the storied pedigree of Intel Corp. For decades, “Intel Inside” was synonymous with progress in computing — an American icon that repeatedly raised the bar for processor ...

Intel's processor branding hasn't changed for a good 15 years, when it introduced the Core i3, Core i5 and Core i7 branding. You'd first find models such as the Core i7-920 or Core i5-750 running ...

The Conroe desktop processors, scheduled to ship in July, and Merom, Intel's next batch of mobile processors planned for an August release, will both be branded Core 2 Duo. Intel will also call its ...