Agentforce Studio regroups and reinforces existing features for building agents, while Command Center makes it easier to ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track in-progress deals, and identify additional sales opportunities.  Salesforce ...

Operating a business today involves juggling sales pipelines, customer communications, and team projects, while not letting ...

Technology changes quickly, but the principle of the jobs-to-be-done framework remains steady: Customers don’t buy software; ...

Even though Salesforce is traditionally known for a direct-sales model, the enterprise applications vendor’s channel chief ...

Entrepreneurs know firsthand that running a business in today’s world feels anything but small. The details and deadlines can ...

A year ago, Marc Benioff declared Salesforce would lead an AI revolution. Insiders are still waiting for it to begin.

New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.

Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help ...

SAP SE remains overvalued despite a recent correction, with growth rates and cloud backlog decelerating and high expectations ...

Adobe is positioned to benefit from AI, leveraging Firefly and seamless integration to strengthen its creative software moat. Click here to read my analysis.