As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

Attribution is sometimes called the holy grail of measurement—and it's sometimes just an illusion. Honestly, it feels like ...

Years of optimization and personalization have left marketing chasing metrics over meaning. Clean data offers a way to ...

Learn how Google AI Studio is reshaping coding with AI-driven workflows, making app creation accessible to everyone, even non ...

The Gazette offers audio versions of articles using Instaread. Some words may be mispronounced. CEDAR RAPIDS — Tech giant Google has approached Linn County officials about a proposed data center ...

As Google's proposed data center on the far southeast side seems poised for rejection by the Indianapolis City-County Council, the tech titan will have one last chance to make its case later this ...

Most marketers already know attribution models don’t tell the full story, writes Andie Potter, marketing scientist at Mutinex. Whether it’s last-touch, linear, MTA or “data-driven” models, attribution ...

Google Cloud CEO Thomas Kurien unveiled plans for the world's largest AI and data centre hub in Visakhapatnam, marking a significant $15 billion investment over five years. This gigawatt-scale ...

Google CEO Sundar Pichai interacts with students at IIT, his alma mater, in January 2017 in Kharagpur, India. Samir Jana/Hindustan Times via Getty Images Google is deepening its bets on India as it ...

Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance tracking. Why we care. This update ...