Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Personal trainers in the United States average about $55 an hour—roughly $440 a month for two weekly sessions. By comparison, ...

Alphabet's Google (NASDAQ: GOOGL) (NASDAQ: GOOG) is reportedly making significant changes to its core U.S. ad sales division.

Zooming into pay-per-click can feel like stepping into a whole new world. For many business owners, the shift to digital advertising brings both excitement and questions. The search for visibility and ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

With a background in journalism and counseling, Penny Min blends analytical research with real-world insight to help readers make informed financial decisions. At Forbes Marketplace, she specializes ...

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding ...