Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

Welcome to my go-to routine for that perfect Fall Full Glam look This comprehensive tutorial covers everything from the ...

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

Kylie Jenner is entering her popstar era, and here's a full tutorial for how you can get the iconic King Kylie makeup look.

Viral makeup influencer Katie Farhood opens up to PEOPLE about her many Halloween makeup looks and her best tip for dressing ...

Get last-minute Halloween costume ideas inspired by Bollywood stars like Janhvi Kapoor and Katrina Kaif that are easy, stylish, and unforgettable.

When she was in high school, Farhood used to wake up extra early on the day of Halloween to custom-make bloody devil horns ...

In a new announcement video, Keerthy Suresh and Antony Varghese Pepe are joining hands for the first time with a new action ...

Americans will spend $13.1bn on Halloween this year, up from $11.6bn in 2024. Average spend per person hits $114.45, with ...

As someone who has been doing their makeup the same way since the age of 20, this tip gave my routine a much-needed, fresher upgrade.

For a sleeker take on Y2K-era frosted makeup, holographic eyes are trending — and they're adding the prettiest shimmer to ...

Joey Diaz, a 30-year-old Kansas City-based makeup artist, opens up to PEOPLE about his whirlwind 24-hour travel day to do ...