The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...

Color influences perception, drives purchasing behavior, and creates instant recognition, all factors that directly impact a ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Domino's Pizza is getting a whole new look. The company has revealed a complete rebrand — including a new logo, updated colors and even a fresh jingle. According to the press release, this is the ...

Your daily life as a Google user will soon look slightly different. The logos for both Google Maps and Google Photos are reportedly set for a revamp. The news comes from Google-focused tech website ...

Domino's is cooking up a new branding look – and sound – with a bolder color scheme and a new jingle created with help from a Grammy-nominated musical artist. The pizza delivery company is adding ...

Domino’s will soon be delivering a new logo to doorsteps across the world. On Oct. 8, the pizza chain announced it would be overhauling its brand identity for the first time in 13 years with a new ...

The University of Rochester unveiled a streamlined, modernized logo this month as part of its brand refresh, but some online have taken issue with the change. The university said the revitalized brand ...

The seafood chain, known for its fried fish platters, is highlighting a different menu item with its new logo Sabrina Weiss is the Editorial Assistant of PEOPLE's food department. She writes the ...

PepsiCo said the new logo will first appear in a redesign of PepsiCo.com and its global social channels, including LinkedIn, ...