Attention will be a currency in 2026. Brands will compete to be noticed and to hold attention long enough to build memory, ...
St. Joseph’s Institute of Management (SJIM) stands not merely as an academic institution but as a cornerstone of management ...
The market for personal care items that claim to be environmentally or socially responsible has exploded in the past decade.
As AI drives marketing efficiency, experts warn against losing the human touch. Learn how top CMOs balance automation with ...
In today’s competitive financial landscape, retail banks are no longer defined solely by their products or branch ...
As consumers flock to “reef-safe” and “ocean-friendly” skincare, beauty brands are selling a vision of ocean purity that is ...
StoryPop UGC Agency, a specialist in user-generated content (UGC) strategies, has introduced an advanced marketing suite ...
Finding a rational need is so old-school. These days, consumers respond to marketing that addresses certain 'hungers.' ...
Consumers with lower AI literacy are more likely to adopt AI tools because they view AI as magical and awe-inspiring.
A strong compliance culture doesn't just prevent risk; it strengthens the very foundation of customer trust that every successful CRM strategy depends on.
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