Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase. To treat them all in one way is to miss the point of marketing. That is why ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

Top banks only have a 32% market share of the total wealth management market globally, losing ground to traditional asset management firms and independent advis ...

Why Running Surveys Before Launching a Campaign Is a Strategic MustIn today’s fast-moving marketing landscape, starting off ...

Highlighting colorful regions, Will Counihan moved a computer cursor around a map of Texas, simply pulling up demographic statistics as Kelly Hancock spoke to a crowd at the unveiling of the new ...

In one generation, Chinese families have been told to bear fewer children, then one, then two and now three. But shifting population targets cannot override the structural realities shaping ...

TYLER, Texas (KLTV) - Acting Texas Comptroller Kelly Hancock was in Tyler Thursday to unveil a new state website aimed at boosting the Texas economy. It’s what he calls a one-stop shop for all kinds ...

The world's population growth tells two stories: in many countries populations are aging, while in others, populations are getting younger. Projections show most countries will likely see shrinking ...

New Jersey’s population got a lot more diverse over the course of a decade, according to the latest Census figures. The number of nonwhite people went up from 3,878,208 in 2014 to 4,798,442 in 2024.

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Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...