Traditional negotiation still works, and some customers prefer that interaction. However, as the buying process becomes ...

The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots ...

Today’s consumers expect more than just functional brand interactions. They expect intelligent, personalized experiences delivered in real time. According to McKinsey, 71% of consumers expect ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Loyalty promotions for age-restricted categories is a growing trend in the convenience channel. "Because age and identity verification can be proven via an app, it enables more effective marketing ...

SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, today ...

Personalization has become a cornerstone of digital interactions, influencing how businesses and platforms engage with consumers. However, traditional models often fall short of dynamically adapting ...