Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

With quality, centralized data, AI tools can be trained to recommend relevant content, meetings and experiences to ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

At the Benzinga Cannabis Capital Conference, leaders discussed how AI and data are transforming cannabis retail. They focused on personalization, customer loyalty, and operational efficiency. Beat the ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

The 2020 U.S. census used differential privacy in its reporting on the American population to protect individuals’ personal information. Yet the patterns in the data remain — and they’re enough to ...