While brand value of some stars has doubled after Indian women’s teams’ maiden World Cup win, sustaining interest will be ...

In its determination to advance the game of cricket in Nigeria, the Nigeria Cricket Federation (NCF) has successfully ...

Jemimah Rodrigues and Shafali Verma join the ₹1-crore club, redefining the business of women’s cricket in India.

Welsh Fire’s growing global profile is expected to unlock new commercial opportunities for Glamorgan Cricket and deliver ...

Cricket’s market(ing) power was never built on merit alone — it was built on belief. When we extend that belief to women ...

The ICC has approved the expansion of the Women's ODI World Cup from eight to ten teams starting in 2029, aiming to boost ...

Following their World Cup triumph, India’s women cricketers are expected to see a 50% surge in brand value, with stars like ...

The TIDCO (Tamil Nadu Industrial Development Corporation Limited) has floated tenders for development of international ...

Putting in the hard yards on field brought them the long-awaited World Cup trophy and now it’s time for India’s path-breaking ...

The ICC Board has cleared a host of strategic measures to drive global cricket growth, including expanding the Women’s World ...

Following the success of The ICC Women's World Cup hosted in India, the International Cricket Council (ICC) announced the ...