Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

ETH Zurich scientists have created “MetaGraph,” a revolutionary DNA search engine that functions like Google for genetic data. By compressing global genomic datasets by a factor of 300, it allows ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Imagine asking a search engine platform questions about your health and getting responses based on your own DNA. That's ...

The right choice between content refreshes and new pages depends on how each option serves your audience and search visibility.

The regulator has given it "strategic market status", opening the door to what it calls "proportionate interventions." ...

Firefox is testing a new feature that shows direct results in the address bar using privacy-focused encryption.

SOOT is promising to revolutionise creative research with this exciting new tool that finds connections, patterns and ideas ...

Google announced a major update to voice search that uses AI to make it faster and more accurate, calling it a new era.

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management. Robots.txt is a text file that tells search engine ...