Consumers love brands because they offer an extra value—that is, one in addition to the core product or service. That value becomes the major motivation for consumers to buy or use the product. From ...

MONTREAL — The Quebec government has tabled a draft constitution that would enshrine the right to abortion and assisted dying while boosting the province's autonomy within Canada. Premier François ...

Become an expert. Make an impact. Get paid. Were you the mediator when your siblings fought? Are you the friend who helps diffuse the group drama? Are you interested in conflict resolution, psychology ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. David Kindness is a Certified Public ...

To put it simply, ethics represents the moral code that guides a person’s choices and behaviors throughout their life. The idea of a moral code extends beyond the individual to include what is ...

Ryan Eichler holds a B.S.B.A with a concentration in Finance from Boston University. He has held positions in, and has deep experience with, expense auditing, personal finance, real estate, as well as ...