Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

CHICAGO, Feb. 5, 2019 /PRNewswire-PRWeb/ -- Ray Fischer, CEO of Aha!, announced the release of Aha!'s advanced multi-day TruRotation™ Ad/Concept testing feature as part of the online qualitative ...

New business concepts usually conceived by brainstorming with partners or business colleagues. You may also have an idea that you think about when idle. New business concepts can include starting a ...