The hidden price of job hunting. When evaluating whether to pursue an opportunity, the salary isn’t the only number that ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...

Business students at Northwestern aren’t using AI to shortcut their way through assignments. It’s helping them problem-solve real strategic challenges.

India Inc. is changing recruitment methods, permitting B-school students to use AI tools in interviews. This shift aims to ...

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