In July 2024, Florida State University announced a new academic mark logo and an internal rebrand. This rebrand has since led to several changes to visual representations of FSU, both on campus and ...

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You've got 3 seconds. That's how long a potential customer can decide if they trust your business. And in those critical moments, your logo is doing the heavy lifting. I've seen businesses transform ...

Let me tell you a quick story. In 2019, I sat in a coffee shop in Belfast, sketching logo concepts for a client. A teenager at the next table was covered in social media logo stickers – laptop, water ...