Using AI instead of finding information using web search tools leads to no more than skin-deep knowledge, with any learnings soon turning "passive," according to a team of US-based researchers "When ...

AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...