Marketing is one of the most important variables in growing a business. Many small business owners struggle to design an effective marketing strategy for their company. The good news is that big data ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Living in a world where data is everywhere and a huge amount of what we touch is now collecting this information the opportunity for working with “big data” is vast. “Just the way the Internet changed ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Credit bureaus like Experian, Transunion, and Equifax have been amassing personal data on consumers for decades, mainly to sell to marketers for targeted campaigns. To cope with demand for real-time ...

In today's modern business environment, data is the foundation of efficient business operations. Organizations generate and collect large amounts of information from various sources such as social ...

The Big Data space is heating up to the point that many pundits already see it as the over-hyped heir to “cloud.” The hype may be a bit much, but Big Data is already living up to its potential, ...

If there’s one thing businesses have in abundance, it’s data—in some cases, far more of it than they know what to do with. AI can turn daunting mountains of information into knowledge that’s ...

In the era of data-driven decision-making, large dental support organizations (DSOs) seem to have every advantage: analytics platforms that predict patient trends, streamlined operations, and ...

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