The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

Promotion talks are already happening behind closed doors—where careers get accelerated, stalled, or passed over. Here are ...

The best small business lenders have flexible business requirements, competitive rates and a variety of loan options Written By Written by Staff Senior Editor, Buy Side Miranda Marquit is a staff ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

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Multiple hospitals and health systems have suffered downgrades to their financial ratings this year amid rising expenses, ongoing operating losses and challenging work environments. Here are 26 ...