Amazon says its AI shopping assistant Rufus is so effective it’s on pace to pull in an extra $10 billion in sales

Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

From AI to Taylor Swift — case studies drawing lessons from life

The FT worked with the three largest publishers of cases — Harvard Business Impact, Ivey Publishing and The Case Centre — both to identify individual recent cases (published in or since 2023) that are ...