A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Amazon Web Services is releasing a new product aimed at making it easier for advertising technology companies to use cloud technology and integrate with one another. That’s notable because many ...

NaviStone, opens new tab is expanding with the addition of Jeff Moore as Vice President of Strategic Agency Partnerships, a ...

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

Discover 2026 predictions for marketing agencies: how they’re changing strategies, adapting to trends, and evolving to meet ...

These platforms always have the technology and are sometimes best equipped to tackle this issue. Therefore, the second thing ...

The results exceeded Wall Street’s expectations for sales of $99.81 billion and a profit of $27.63 billion. Alphabet shares ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...