As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Explore the evolution of advertising technology through insights from Jeet Mehta, focusing on data integrity, CTV growth, and ...

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

SAN FRANCISCO—The buying and selling of advertising has undergone a sea change. It’s not enough to blanket a market with advertising and hope something sticks. Instead, advanced advertising technology ...

Amazon Web Services is releasing a new product aimed at making it easier for advertising technology companies to use cloud technology and integrate with one another. That’s notable because many ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

The Department of Justice and eight states sued Google on Tuesday, claiming the internet giant has an illegal monopoly over online advertising. It's the fifth federal antitrust suit against the ...

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant ...