Like at most charities, the insight function at the NSPCC faces the challenge of achieving big impact on a small budget. How does insight punch above its weight at the organisation?

The agreement will allow GWI users to access insights within their chats with Claude, connecting GWI’s Model Context Protocol (MCP) to the AI chatbot. This means that Claude will be able to use ...

Ashley Lima also joins Beesy as associate behavioural science director. Prior to Beesy, she led research portfolios across three federal agencies for health programmes.

More than eight in 10 buying decisions are predetermined before consumers begin shopping, according to research from WPP.

Kantar has appointed Ben Lawder as senior vice-president and customer experience (CX) practice lead for North America.

A failure to provide funding for the US Census Bureau for 2026 could have a serious adverse effect on planning for the next ...

Media measurement and optimisation platform Integral Ad Science (IAS) has been chosen by TikTok Pangle, the social media firm ...

Financial services insights company RFI Global has agreed with its private equity partner Diversis to acquire digital user ...

At Rival, in every research-on-research study we run, we’ve started asking participants to tell us if the survey was fun – ...

Boize (pictured) joins Hall & Partners from 2CV Research, where she spent six years, most recently as research director. She ...

Global insights firm Toluna has created an AI advertising testing tool supported by the company’s synthetic personas.

UK advertising spend is expected to hit £12bn in the final quarter of the year coming into the Christmas period, according to ...