Elon Musk unveiled Grokipedia, an AI-powered encyclopedia designed as a rival to Wikipedia. Musk claims the project will ...

New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce ...

In today’s Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost ...

So let’s get this straight. Agentic is supposed to make it easier for buyers to discover audiences and buy ads across ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...

It has been a momentous week for OpenAI, who launched ChatGPT Atlas, a web browser to directly compete with Google Chrome.

Apple Maps may soon feature advertisements, marking a significant shift in the app’s user experience. According to ...

The Observer has signed a partnership deal with Particle, an AI-powered news platform which summarises reporting from various ...

Marian Hanke, senior online marketing manager at Vodafone Germany, added: "Adform has helped us replace back-and-forth emails ...

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad ...

In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix ...

OOH succeeds when it feels like an experience, not an interruption. And video is the ideal medium for that. From a ...