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Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...

That pipeline, in turn, should translate to revenue and margin, be it closed-won deals, healthy unit economics, and payback ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and ...

Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

Kedarswamy Ravangave, head of marketing for consumer and commercial banking at Kotak Mahindra Bank, is not the stereotypical ...

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...

The industry fondly recalls the veteran adman who gave Indian advertising its voice, created unforgettable ads and inspired a ...

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data ...