Silverback Digital Marketing has announced a new series of methodological updates to its mobile app development framework, ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...

Every marketer wants and needs a mobile application, but what truly makes for a great one? From a top-level perspective, it should be all of these things: a) Purposeful: it should do one thing very ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Financier Blackstone has agreed to invest in mobile app marketing ...

Speed and agility are vital to winning. Certainly, we see this in the world of competitive sports. For example, a baseball player with the gift of speed can drag a bunt and earn himself a spot at ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances ...

With TikTok’s usage still climbing across Southeast Asia and advertising revenues surging, the short-video platform TikTok is making a concerted effort to court app marketers in the region and grow ...

Tine Thygesen is the CEO of mobile travel company Everplaces.com. She has started and launched several products worldwide and has expensive marketing experience, in particular within mobile and ...

Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases and ...