Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

Here’s a good news-bad news scenario that I’ve encountered many times in my career designing and developing websites. See if it sounds familiar to you. The good news is that after months of persuasion ...

A business brief is a document used to promote goods and services to customers and clients, increase profits, provide solutions to industry problems or increase consumer awareness of business ...

Case briefing has a long history in legal studies as a tried-and-true method for reviewing and analyzing judicial opinions. Whether you’re a law student attempting to master case briefing, or a lawyer ...

Good legal writing is a lot more than simply getting the law right. The year 2025 has been a very busy one for me in terms of drafting legal briefs on some issue or another. This means that not only ...

Learn what a content brief is, why it matters, and how to write one that aligns your team, improves SEO, and helps create better content faster. Creating a quality piece of content is hard work.

If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. Spend time understanding ...