Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

What is true about programmatic advertising? The answer to that question depends on whether an ad buyer is willing to observe the market through the lens of radical transparency, says Tom Triscari, ...

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Magnite, Inc. MGNI on Wednesday announced a partnership with Viasat Inc VSAT to integrate programmatic advertising into ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Integration with Viasat Ads unlocks premium in-flight advertising inventory through automated, data-driven buyingLONDON, June 17, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...