You know you want to use a digital marketing platform to take your business to the next level. But you’re unsure which one to pick. Two platforms you’ve probably heard of are HubSpot and Marketo. Both ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

Adobe confirmed on Thursday that is acquiring Marketo, a cloud platform for B2B marketers, for $4.75 billion. Marketo’s engagement platform will be integrated with Adobe Experience Cloud -- ...

“Tomorrow’s Marketer” was the theme of this year’s Marketo Marketing Nation Summit in Las Vegas, and it was the prevailing theme of the series of product announcements made by the cloud-based ...

With Webflow Optimize, Adobe Marketo and a nimble growth team, Samsara built a high-performance website that personalizes at ...

So now it’s official: Adobe is to acquire Marketo for a whopping fee of $4.75 billion, demonstrating the enduring appeal of marketing automation as a central pillar of the marketing cloud proposition.

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

2013 Customer Experience Trends 2013 was the year customer experience management (CXM) matured and expanded, exploding from websites to mobile devices, brick-and-mortar stores, customer contact ...

Marketo, an Adobe company, helps almost 5000 customers around the world to create new customer experiences and boost brand loyalty. Marketo aimed to achieve vendor excellence and commercial success, ...

We live in the age of the revenue marketer, when lead gen—and shortening the sales cycle—are both critical core competencies. “Lead generation is becoming a big focus for most marketers—everything is ...

Marketo, a known criminal marketplace, claimed that it has 4GB worth of data from Fujitsu that was posted in August. The platform began marketing the data widely, according to TechRadar. At the time, ...