Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Right time, right place, and right content has long been considered the ...

Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In one ...

When we get something else, reactions can range from mild disappointment to utter frustration. Shoppers take their business elsewhere. Click. Click. Gone. This phenomenon has spilled over to B2B ...

When France lost the Franco-Prussian War in 1870, they credited their defeat to the superior quality of higher education and research in Germany – a testament to a time when universities and colleges ...

Once upon a time personalization was a magic and wonderful word. The promises came and went, largely unfulfilled. That's not to say that the technology didn't work. It did. Nor is it to say that the ...

Mozilla Labs on Wednesday afternoon unveiled an open source project intended to explore new ways to extend and personalize the Web via Firefox browser add-ons. The Mozilla Jetpack project features an ...

We all like to feel as if we're being personally catered to, that someone understands and cares about our needs. But what happens when programs start guessing what we want? On the Web, rather than ...