Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...