In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

The primary focus of visual merchandising is to make a business owner's merchandise and store or event as attractive as possible to entice customers to enter an area, interact with products and make ...

Retailers across sizes and categories are coveting the elusive omnichannel consumer. They want to understand the wants, needs, preferences and innate desires of these savvy shoppers because if they do ...

Here, Higor Torchia, country manager for Vend in the UK and EMEA, shares tips and examples of visual merchandising done well. Surveys show that the top reason people shop in brick and mortar stores ...

Merchandising is the strategy businesses use to sell products. It’s a broad category that covers everything from inventory decisions, to how products are displayed in-store, to how they are marketed ...

Merging visual merchandising with online strategies boosts effectiveness in the digital age. Mumbai: In the ever-evolving landscape of marketing, understanding consumer behaviour is paramount. Visual ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...