TikTok trends go viral faster thanks to its algorithm, short-form videos, and creator tools that drive engagement and shape ...

The phrase "the rabbit got me" on TikTok has a meaning that makes sense once you break it down, and it's a growing trend on ...

Viral flavors on TikTok are reshaping the food and beverage industry, accelerating product development and redefining how ...

Instead of ordering an elaborate costume on Amazon, the popular thing is to look to create a clever but free outfit.

Born from Kanye’s infamous “Betrayal List,” this trend lets creators share their own tongue-in-cheek grievances—from paper ...

TikTok trends often move too fast to track, but a closer look at Gen Z’s current hobbies reveals more than passing fads. These activities reflect how this generation communicates, copes, and creates ...

It may sound wild, but to millions of young professionals, the same app serving up dance challenges and cat videos is helping ...

Compare Instagram Reels and TikTok in 2026: engagement rates, creator marketing opportunities, and platform strategies for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

TikTok isn’t just where trends start — it’s where people discover what’s next. It’s TikTok Tuesday, our weekly live segment ...

ALBANY — An Arbor Hill Elementary School student died Saturday in an accident apparently tied to a social media trend. In a letter to families Sunday, Principal Rosalind Gaines-Harrell said the ...