As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.
Total Media Quality now integrates with the app’s ad network, TikTok Pangle.
TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. After several months of testing, TikTok on Monday officially introduced Travel ...
Bangkok Post on MSN
TikTok targets app marketers in bid to accelerate growth
TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.App marketers refers ...
This latest announcement expands on the IAS partnership with TikTok which began with launching a pre-bid optimization product in 2021. In April, IAS announced an expansion of Social Optimization for ...
Integral Ad Science (IAS) announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic Measurement, for advertisers on TikTok Pangle ...
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After announcing the shortlists for its Nordic ...
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