This article was originally published on www.si.com as Super Bowl 2026: Date, Location, Logos, Halftime Show & Everything You ...
Ads are reportedly selling for close to $8 million for the 2026 Super Bowl, meaning if Novartis is running another 60-second ad, the cost for just the media could be north of $15 million. Add in ...
Nobody waits around when it comes to the Super Bowl. Not fans. Not players. And definitely not brands with deep pockets. Before a game had even been played this season, advertisers rushed and grabbed ...
Fox Corp. has continued its push for Tubi, its free, ad-supported streaming service, by streaming this year’s Super Bowl ...
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How Much Money Is Spent on the Super Bowl — And How Many People Could It Feed?
Every February, America turns its eyes toward the Super Bowl. The event is far more than a championship football game. It’s ...
Giving perspective to how much the TV season depends on sports -- particularly the NFL -- NBCUniversal says it has sold 90% of its ad inventory in the football league's upcoming regular-season and ...
NFL Commissioner Roger Goodell faces a no-win leadership dilemma over the Bad Bunny halftime decision — balancing sponsors, ...
Back during the Super Bowl in 2014, Dale Earnhardt Jr. starred in a commercial called the “Dale Call,” which was for Mountain Dew and featured Jr. driving up on some duck hunters after one of them ...
In October 2025, after the NFL announced rapper Bad Bunny would perform for the 2026 Super Bowl halftime show, Coca-Cola announced it would no longer sponsor the football event. Coca-Cola is not a ...
Coca-Cola is not a sponsor of the Super Bowl or its halftime show. In October 2025, a rumor circulated that The Coca-Cola Co. threatened to pull its sponsorship of the upcoming Super Bowl over the ...
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