New research is causing quite some controversy on Reddit — but it makes some very interesting points.

Stroop Effect discovered by Ridley Stroop in the 1930s refers to the difficulty experienced when attempting to name the color of a word’s font when the word itself is a color. For example, the word ...

The way we see and process information is a key component of how we respond, behave, and perceive the world around us. There are things that our brains automatically process because they are congruent ...

We think that the ability to read is a complicated, artificial process, but when’s the last time you’ve seen a sign, in your native language, that you’ve chosen not to read? The Stroop Test shows how ...

A dysfunction found in some patients with cirrhosis is normally difficult to diagnose due to extremely subtle symptoms. But a free smartphone app could change that. Elizabeth Armstrong Moore Elizabeth ...